It is a great quest for every client of a social media and marketing agency, whether to opt for social media marketing or an email marketing strategy. In general, the perception of people are more inclined towards social media marketing since everyone has a smartphone that has an active social media account. However, digital marketing agencies know that both strategies effectively grow a business. Yet, the real question is where to invest the money and the time spent.

Email Marketing is a powerful one-way communication strategy used to promote a product or service. At the same time, Social Media Marketing is a dynamic strategy where people tend to engage with the content you share. In this article, let’s further discuss to know which one is right for your business to invest your resources!

What is Email Marketing?

A new way of communication was born in 1971 when Ray Tomlinson, a computer engineer, sent the first email. Later in 1978, Gary Thuerk, a marketing manager, found this opportunity to send out their first email about a new product. This marked the beginning of email marketing. 

Email marketing is a powerful tool for creating brand awareness of a product online. Targeted emails are sent to subscribed customers, which builds brand loyalty. The emails update the customers about new products, services, discounts, special offers, and festival wishes.

There are email marketing agencies that create an email marketing persona that aligns with the buyer persona. This persona includes eye-catching visuals, a message, and a call to action (CTA) through email. It drives more engagement and promotes the product or service.

Benefits of Email Marketing

Email Marketing is preferred largely by all social media and marketing agencies as they offer the following benefits for businesses. 

1. Cost-effective and High Return on Investment - Email Marketing is affordable for all types of businesses which requires a small amount of investment but could bring a lot of money in return. High return is achieved through driving engagement and increasing sales through email.

2. Increases Brand Awareness and Brand Loyalty - Regular communication with the targeted audience through consistent emails and keeping them informed about the product creates brand awareness and builds brand loyalty. This builds relationships with the customers. 

3. Drives conversion and measurable results - Email marketing drives sales through appealing messages, visuals and CTA. The performance can be tracked to optimise campaigns. 

Direct Communication and Automate Messages - A whole lot of emails are sent at once to the targeted audience. It directly reaches their inbox, which is direct and a one-way communication. 

What is Social Media Marketing?

Social Media Marketing is promoting products or services online through various social media platforms like Facebook, Instagram, YouTube, etc. Social media offers a direct line of communication between businesses and their customers. 

By actively engaging with followers through comments, messages, and posts, businesses can build relationships and foster loyalty.  One of the main objectives of social media marketing is to connect with people and drive traffic to your website. This ultimately converts visitors into leads. 

In this era of the digital world, social media has become a powerful tool for social media marketing agencies to reach out to their customers and increase the growth of their businesses. With billions of people using various social media platforms, the potential to thrive for businesses is limitless. 

Benefits of Social Media Marketing 

Social Media Marketing is essential for the growth and success of business in today’s dynamic digital landscape. 

1. Creates Brand Identity and Awareness - Social Media Marketing reaches a vast target audience by posting consistently. Social Media content promotes and creates awareness about the product or services to the targeted audiences at the right time.

2. Targeted Advertising and Customer Engagement - Social Media Platforms are used to reach the target audience of specific demographics, age or gender by creating a target audience persona. These platforms are also used to engage with customers daily and are open to feedback to improve their products and services.

3. Measuring Success - One of the advantages of social media marketing is that the results can be measured. The reach of the content, its engagement and conversion rates can be measured through business analytic tools. These results can be used to improvise future strategies of the campaigns.

   
   

   

   
   

Which one should you choose?

We land at the point of indecisiveness when we think about which to choose. Both email marketing and social media marketing have their unique advantages. The choice between the two depends on the social media marketing agencies and their clients. It is in sync with the target audience, business goals, cost-effectiveness and return on investment. Email marketing is highly effective in building a loyal customer base and driving sales whereas social media marketing aims to increase brand sales and engagement. Furthermore, personalised emails tend to deliver a high return on investment while social media content tends to reach the attention of a vast audience and stimulate interactive engagement with them. 

Conclusion

Email marketing remains uniquely capable of personalized engagement and conversion renders it an indispensable tool for building customer relationships. Meanwhile, social media marketing is the dominant force for building brand awareness, creating community engagement, and bringing new audiences into contact with viral content and interactive experiences.Success depends on knowing your business aims and customer preferences.

Ztrategize, as a renowned social media marketing agency in Chennai, understands customer preferences and dedicates its time and effort to promoting business growth. The social media and marketing agency aligns its strategies with the needs of the clients while making the best use of its resources. Contact us to opt for the best marketing strategy that aligns with your needs!