Aug 12, 2024
Have you seen people using the word Maggi when they actually want to refer to another brand? Or have you seen people using the brand Colgate to refer to all the other toothpastes?
Your business has an identity just like you. Branding creates that identity while marketing lets the people know about the personality which is the good and services you provide. Were you aware that 55% of consumers are more likely to buy a product if they love a brand’s story. This is how psychological marketing works. Before revealing the top 10 branding and marketing agencies in Chennai, let’s have a deeper understanding of the role of a digital marketing agency and the essential team players in a digital marketing team.
What is the role of a branding and marketing agency?
In a world where there are various businesses in the same field, you can thrive only if you stand apart. You will have your own unique story, but will that be enough even if your consumer doesn’t know about your uniqueness? Definitely not! That is where the role of Branding and Marketing agency comes into place. In simple words, Branding agencies give an identity to your business and give the consumers something to connect beyond the services you provide. At the same time, it creates awareness about your products and services among consumers. Then it creates a framework that will guide consumers to make a favorable choice.
Who are the essential team players in a branding and marketing team?
Brand strategist works towards maintaining the brand’s image by focusing on the aesthetic aspects of marketing. They make important decisions that could influence the consistency of the brand’s image. They may make the final decisions on logos, color schemes, fonts used on websites or promotional materials and the general style of content used across platforms.
Visual designer has a variety of tasks from designing visual ads to editing promotional videos. They ensure that the visual marketing material remains consistent across all platforms and aligns with the brand’s values and objectives. They may work closely with advertising and sales teams to create, edit and publish visual material such as images and video for promotional use, product packaging or social media content.
SEO specialists play an important role as they have an understanding of search engine processes to help the brand remain relevant and visible on the internet. They work on maximising the amount of inbound traffic to your websites through keyword integration and SEO analytics.
Data analysts are the ones who tell you if your ad is effective or not. This individual gathers analytics about your marketing and develops data based strategies for your team. They also conduct market research to discover customer needs.
Social media managers develop social media strategies and take care of the brand’s online media presence. They work with writers to come up with social media summaries and publishers to publish blogs on social media sites.
Chief Content Officer is the one who sets the roadmap as well as the long and short-term .deliverables of your marketing campaign. They interact with the higher-ups as far as budgeting and funding are concerned.
Website developer creates a website that is consistent with the brand image which can be easily navigated and also attracts the target audience. They are responsible for creating an internet presence which aligns with the brand objectives.
Top 10 Branding and Marketing agencies in Chennai
Ztrategize was founded and led by Harsha, an aspiring filmmaker with a passion for branding and marketing. The company was founded in 2021 as The Action Design and later rebranded as Ztrategize.
It is the only psychological branding and marketing agency in India that follows a psychological approach to produce result-oriented plans. They are known for their spontaneity leaving no room for errors in timely decision making processes.
The list of services provided by Ztrategize are
Digital marketing and sales strategy
Brand strategy
UVP (Unique value proposition)
Organic growth (SEO)
Content and Copywriting
High-ticket closing (Generating leads and closing sales)
Location serving: India, USA, & UAE
Contact Number: +91 8939 13 1928
Mail ID: support@ztrategize.com
The Madras Branding Company
The Madras Branding Company was founded in 2014 by a branding expert Vignesh Chinnadurai. It is a creative agency in Chennai that focuses on telling a story and not just branding. They add a creative twist to regular marketing.
List of services provided:
UI/UX designs
Social media handling and marketing
3D services
Branding
Meta Ads and Google Ads
Photography and videography
Location serving: India, USA, & UAE
Contact Number: +91 9940500080
Mail ID:
This branding agency in chennai covers a diverse range of areas when it comes to advertising and have services that range from physical advertisements to digital marketing. Their skilled team provides their clients with the right guidance.
List of services provided:
Media advertising
Outdoor advertising
BTL advertising
Digital Marketing
Graphic Designing
Location serving: India
Contact Number: 88389 01266
Mail ID: sales@brandsnbehind.com
Birth Marque
It is an emerging company in the field of branding and marketing which offers robust solutions with respect to client needs. A team of young minds who would cater to the modern needs in this dynamic world.
List of services provided:
Startup Ideations
Rebranding Ideations
CXO Branding
Brand Stunt
Brand Innovation
Location Serving: India
Contact Number: 95006 66668
Mail ID: sales@brandsnbehind.com
It is a full-service digital marketing agency in chennai with over 11 years of experience. They have a team of specialists who are experienced in creating customized strategies with regard to the digital medium.
List of services provided:
Social media marketing
Influencer and event marketing
Performance and product marketing
Content writing
Google ads
Location Serving: India, UK, & Australia
Contact Number: 9176402555
Mail ID: bde@echovme.com
This is one of the leading branding agencies in this industry with cost-effective solutions and data-driven decision making. They have won the 2017 Google APAC Premier Partner Award for Growing Business Online.
List of services provided:
E-Commerce Campaigns
App Campaigns
Lead Generation Campaigns
Brand Campaigns
Local Search Campaigns
Creative Services
Locations serving: India and Russia
Contact Number: + 919500123131, +918754412302
Mail ID: enquiry@o3mdm.com
This is a company with a mission to generate demand for your products and services at an affordable cost. They are one of the best designing companies in Chennai, which also provides 24/7 customer support.
List of services provided:
Graphic design
Branding
Promotional advertising
Web development
Social marketing
Locations serving: India
Contact Number: +91 737373 5433
Mail ID: contact@witbuz.com
This is one of the best branding agencies in Chennai, that help companies to define their values and establish a positive image, familiarity and recognition in the marketplace. They have worked with more than a hundred clients and have won the award for excellence in Political Branding & Strategy.
List of services provided:
Advertising
Branding
Corporate Film
Website Design
Bulk SMS Marketing
Election Campaign Services
Locations serving: India
Contact Number: 7550 177 677, 044 4553 4373
Mail ID: info@7mps.in
It is one of the top marketing companies which is also an official Google partner. They have a set of passionate and highly experienced professionals who offer result focused innovations
List of services provided:
Website design and development
Digital Marketing
E commerce websites
Social media marketing
Website redesigning services
Locations serving: India, USA, and UK.
Contact Number: +91 82488 78191 / +91 44 4854 5327
Mail ID: romy@bleap.in / info@bleap.in
It is among the best digital marketing companies in chennai which is highly recognized for digital marketing. They have partnerships with Google, Meta, and LinkedIn and offer 360-degree marketing services across the nation. They also have a group of experts who are Google Ads Certified.
List of services provided:
Performance marketing
Website development services
Instagram Marketing
Search Engine Optimization
Google Analytics
Locations serving: India
Contact Number: +91 8608954456 / +91 8125847535
Mail ID: info@brandingpilot.com
How does Ztrategize differ from other branding and marketing agencies?
Many studies have shown how people cognitively respond to marketing. Understanding these responses plays a major role in elevating the brand. Ztrategize understands these behaviors and responses to create strong brand identities.For instance, people don’t always research before buying a product, they might unconsciously stick with the first fact they hear about a certain product and make their decisions with it. This is known as the anchoring effect. If that first fact has a positive impact on the consumer then it becomes easier to market and vice versa.
Marketers mostly assume that people conduct research and weigh their options before deciding and structure a campaign around this idea. In reality, human minds are a little complex and tend to reside with illogical ways of thinking.
To solve this and get a favorable outcome, Ztrategize first analyses the client and their business then researches the specific target audience and separates them into more specific target groups. Once that is done, they create a specific strategy for each target group that is based on human psychological and behavioral patterns.This way Ztrategize stands out among various different agencies and continues to grow to great heights.
Conclusion
You have reached the end of the article. I hope it provided you with clarity on the top 10 branding and marketing agencies, along with what they specialize in and why these services are needed.
Choosing the right branding and marketing agency is pivotal towards the growth of your company. The trend game is ever changing so should the strategies that are provided by your chosen agencies.
For an exemplified and diverse growth experience for your products, join hands with Ztrategize, Asia’s 1st psychological branding and marketing company to make your brand memorable and boost sales.
