Nov 25, 2023
It’s a true statement when some say that the SEO strategy shouldn’t just focus on keywords. When it comes to taking your business to the next level, you need a sound SEO strategy, and that does not mean making sentences with those keywords. SEO strategy refers to the entire process of organizing a website’s content based on its likelihood to appear in the search engine results.
It revolves around the process of improving the content so as to increase its visibility in various search engines such as Google and Microsoft Bing. The idea is to turn every website visit into a potential customer or client.
There are many types of SEO strategies. It is important for every business to develop their own SEO strategy that delivers what their customers are looking for. This blog will help you with exactly that!
After reading this post, you will now know what an SEO strategy is and how to create one on your own that is tailored to your marketing goals.
Types of SEO strategies
The first step to understanding what strategy is required for your business is to know what types of SEO strategies are there and what is perfect for your business. To help you with this, here are some types of SEO strategies.
Black Hat Strategies
Black-hat SEO strategy is often considered the “bad guy” of all types of SEO optimization. It rules by playing with the search engine itself rather than solving problems for the users.These strategies take advantage of Google’s loopholes and weaknesses and use manipulation as a technique.A simple litmus test for this is asking yourself the question, “Does this add value to the users, or is it done to just make sure that the search engine sees it?”Here are some of the few strategies that are considered black-hat strategies.
Duplicate content
As the name suggests, duplicating involves the simple act of copy-pasting entire content or blocks of content across different domains, either due to neglect or done purposefully to alter the search engine results.
This, however, is a serious copyright issue, and the search engine has the right to penalize the blog or site for the same. But if your brand has multiple pages with the same content, then you need to add canonical tags.
Invisible text and keyword stuffing
As we discussed at the beginning of the blog, writing irrelevant content around a bunch of keywords will not work as a good SEO strategy.
Hiding the keywords so that the SERP ranks are boosted is often a technique used by spammers.
Not using relevant keywords or repeating multiple variations of the same keyword adds no value to the user and is often done to manipulate the search engine results. This practice can be avoided by doing proper keyword research before writing a blog.
Cloaking and redirecting
Most of us must have fallen for clickbait once in our lives. Cloaking is something similar to that of a clickbait. However, it is called cloaking when there are two different sets of content for both humans and search engines. It is a method that is often used to trick search engines. Cloaking can also happen when the site uses JavaScript, images, or Flash because it is difficult for the search engines to access. On the other hand, redirecting refers to the act of sending the user to a different webpage from the one that they clicked.
While many of the black-hat SEO strategies may not be illegal, they are still against the guidelines set by the search engines. Some may use it intentionally on their site; it can sometimes be used by competitors to attack your site.
Using black-hat strategies more often can eventually lead to your site ranking lower on the search engine.
White-hat strategies
While the black hat strategy is the ‘bad guy’ of the Search Engine Optimization techniques, the white hat strategy is the ‘good guy’ and involves organic methods of generating content and ranking higher on the search engine sites.It involves going by the set conditions of the search engines while maintaining integrity and creating an ethical website. One of the strategies includes using high-quality images and well-labeled images with alt text. Below are some of the white-hat strategies.
Relevant Content
Blog posts should be generated in such a way that they are beneficial for the users. And for that, the content needs to be authentic and relevant. Going by the common phrase that ‘content is the king’.
Content is still the king. If you want to start a blog, then you need to create content that people are looking for.
Well-labeled images
Image optimization is equally important for a blog to be ranked first. It involves delivering high-quality images with labels, which provide the required metadata that the search engines can read and understand.
Relevant links and references
Another way to increase your website’s rankings is to use high-quality backlinks and optimized permalinks. You need to always check your links time and again to make sure that they do not harm the UX and turn off your SEO efforts.
For backlinks, one can also consider guest posting. There are different types of backlinks that one can consider. Some of them include press release links, guest post links, and organic backlinks.
Complete sentences with good spelling and grammar Nobody wants to read a sentence that does not make sense grammatically. So always make sure that your blogs are proofread before you post them.
Standards: Make sure to focus on the UX design of your website. Improving the UX site is essential for easier navigation through the website. The site should also have simple, top-level navigation.
Unique and relevant page titles: writing page titles is not just important for SEO strategies but also for anyone who wants to navigate through your site.
A page title, also called a meta title or a title tag, will describe the content and purpose of the page. Therefore, writing a good page title is essential for the search engines to understand what your site is all about. More than 80 percent of the time, it is these page titles that will help users find your website.
As discussed, white-hat SEO strategies help in achieving search engine visibility. Unlike black-hat SEO strategies that can get your site blacklisted, white-hat strategies make sure you are ranked at the top of the search engine results.
Grey-hat SEO Strategies
As you had guessed, Grey Hat SEO strategies are those that lie in between those of Black Hat and White Hat. Therefore, they include both those that are ethical and unethical SEO strategies.It is a combination of SEO techniques that are acceptable within the search engine guidelines and those that violate them. Though Grey Hat strategies may seem like a quick fit in the short run, they should be avoided in the long run.
Here are a few of the Grey Hat strategies listed below.
Using expired domains
Expired domains include those where you might find a long history but not an owner. One can purchase an expired domain or a domain that is about to expire. This technique helps redirect the traffic to another desired website.
Buying or trading links
This strategy is either a black-hat or white-hat strategy, depending on the search engine. However, according to Google, it is referred to as ‘link scheming’.
Buying links is an expensive factor, and there is no guarantee that this works all the time because if the owner removes the backlinks, then buying the link would be of no use.
Using private blog networks
PBN is, by definition, a unique collection of websites that you can visit in order to construct backlinks to a single website, hence improving that website’s Google rating.
PBN’s major goal in terms of gray-hat SEO tactics is to target a link to a single main domain in an effort to shift as much link equity as possible, particularly for factors like increasing the domain’s authority.While you may employ a few gray-hat SEO strategies, you should apply them with caution. It can fetch unparalleled search engine results.
SEO Marketing Basics
If you know a particular website today, then you probably know it because their marketing was on point. When you Google “best places to eat pasta near me” and it gives you a list of the places, it’s because that particular website has optimized their content accordingly.
Google does not put its brain into giving you the best place; it takes the help of your own website to bring your website to the top of the search engine list. If you want your website to also be at the top of the rankings, then you should take care of your SEO marketing.
SEO marketing is often considered a subset of digital marketing. Every day, the number of searches on search engines is increasing, and it is important that you market your website accordingly.
In order to reach a large audience, you need to optimize your website so that it appears at the top of the search engine results. SEO marketing boosts your visibility, and you get found more by users.
Content
The way we organize content has changed over the years, and the algorithms have also changed. Every piece of content that your website produces should be relevant and of some use to the users.
Make sure to make your content engaging and that it is of high quality. The information provided on the website should be authentic and credible. These can maximize your search engine results.
Elements of content
Quality: Ensuring that your content is authentic and credible and avoiding any spelling and grammatical errors.
Intent: The purpose of writing the content should be clear throughout. Remember to make your content specific to what the user wants.
Taking the previous example, if you want your website to be on top for the best places to eat pasta, make sure to add the keyword “best pasta” to your blog.
A content creator needs to think from the user’s point of view, understand what they want, and address that. Do they want to buy something, or do they want more information about it?
Internal Linking: Just like adding external links is important, internal links also drive traffic to your website. Internal links are those that lead to different pages within the same domain. It helps Google identify and understand what your page is about.
Freshness: While they say content is king, it refers to original and authentic content. Duplicating content from other sites will eventually drain the traffic, and you will be further blacklisted by the search engines. Make your content up-to-date.
4 tips for creating quality content
Understand user intent.
Develop a customer persona.
Break up the text.
Make it actionable.
As said earlier, optimizing your content will help you bring your website to the top of search engine results. Make sure your content meets the requirements of the user, and that is not just some phrases around the keywords.
How does Ztrategize help you build the perfect SEO strategy?
Ztrategize is the only psychological branding and marketing agency in India and every business’s go-to place for brand solutions. Drive your brand successfully and long-lastingly with prior branding and marketing plans to attract your target audience group. Ztrategize aims to develop a systematic winning strategy for every business that makes you and your business stand out from the competition.
Services Offered
Brand Strategy: We analyze your brand’s purpose, vision, mission, archetype, tone, and culture.Marketing and Sales Strategy: We research, analyze, propose, and deliver your winning strategy that increases your ROI.UVP: Develop a compelling, unique value proposition that sets your business apart from your competitors.Organic Growth: We help you strategize your SEO strategies, which helps you grow organically.Content/Copywriting: We assist you in writing blogs, articles, and landing pages that are crafted for your target audience.High Ticket Closing: We also help you get deals closed!
Unique Features
We are not like every other marketing brand out there! We offer a special psychological strategy that aims to understand people’s psychology and form strategies based on it. Ztrategize also aims for result-oriented plans without any room for error. Spontaneity is our forte, as we always deliver our efforts on time. We build unique strategies that attract a global audience to your brand.
Pricing: Custom pricing depending on your needs
Industries serving: startups, microscale, medium-scale, and large-scale industries
Countries: India, UAE, USA, etc.
Wrapping Up!
Gratitude for reaching this far by investing your time in learning facts about SEO and how to achieve one for your business. If you still have any queries, you can post them in the comments section below or talk to an expert who can clarify your queries in real-time.
Do it right! If you are planning to hire an agency to fit your organizational marketing needs, then involve yourself in deep research and do it right with the right people. Good luck with your search. See you soon in the next blog. Adios, Amigo. Signing off!
For an exemplified and diverse growth experience for your products, join hands with Ztrategize, Asia’s 1st psychological branding and marketing company to make your brand memorable and boost sales.
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