Television has evolved into a dominant medium of mass communication. Television is not only for entertainment, news, and sports but also for advertisement. Television advertisements or commercials promote products and services through television channels. Despite the growing digital platforms, television advertisement continues to capture the attention of millions of households worldwide. 

The graphics, the content, the story plot and the attractive mode of exhibiting the advertisements are fairly enough to capture the attention of the audience. Based on the product and the budget, the mode of television advertisement can be chosen and they will assuredly capture the attention of a large audience. It could be a full-fledged advertisement, or the ads can be overlaid at the bottom or at the side of the channels. For the business seekers, partnering themselves along with the top ad agencies in Chennai will maximise their brand visibility.

Understanding Television Advertisement 

Let's start from the basics!

Advertisements are paid segments that are inserted in between the scheduled programmes. These advertisements influence the purchase decision of the viewers, raise the brand awareness and visibility and build long term loyal customers. For instance, Pizza Hut does not show the varieties of product they sell, instead they create a greater impact among the audience through a story plot, sound, expressions, and music create an unforgettable appeal and creates an urge among the audience to try from their menu. If you are looking forward to expanding your ads to a wider audience, Ztrategize, the best advertising company in Chennai, will format ads according to your needs. 

Importance of Television Advertising 

As television advertising continues to remain a trusted medium for business of all sizes, here are the few reasons for their constant interest in television commercials. 

1. Mass reach 

It enables the reach of the product or services to a diverse audience irrespective of age, region, and social groups. A single attractive message for a product can instantly connect millions of viewers from across the globe.

2. Visual and Emotional connect 

With the use of audio and a connecting message, these television advertisements tend to remain in the minds of the viewers for a longer period. For example, once Vodafone used Zoo-Zoo in their commercials that created a huge hype among the audience. 

3. Adds Credibility 

A company needs to invest a huge sum of money to book a slot for television advertising. This adds credibility and prestige for them among their competitors. It also increases their familiarity. 

4. Regional and Cultural Adaptation

Television advertisements have the scope of reaching remote areas as they can be tailored to local languages, so that they can resonate with specific target audiences. 

Types of Television Advertisement 

Television advertisements come in various forms and each has their own advantages. Ztrategize, the best advertising company in Chennai customises these types of ads based on the needs and the expectations of the client.

1. Commercial Spots

These are the most common forms of advertisements that run up to 15 to 60 seconds. They are placed in between the tv programmes to showcase their products directly to the audience. 

Advantage: They have a higher reach and high recall among the audience. 

Example: An ad about Fewikwik, showcasing how strongly it adheres the objects. 

2. Infomercials 

These ads are of long duration ranging from a few minutes to half an hour. They are more informative than regular ads that are demonstrated like a show rather than a direct advertisement.

Advantage: They are very informative as they explain product usage and customer review. 

Example: cooking gadgets, electronic gadgets, fitness equipment etc.

3. Sponsorship Advertising

In sponsorship, a brand sponsors an entire show. These ads are blended within the programs that are telecasted. Instead of telecasting them separately, they hold a place in between the shows.

Advantage: creates repeated impressions among the audience. It also builds a strong association with the brand and the show.

Example: The anchor of the show constantly mentions the name of the sponsors. 

4. Product Placement 

These are subtle types of advertisements where a particular brand within the movie or a TV show, without directly advertising them.

Advantage: A natural integration and has a long-term exposure among the audience.

Example: A popular actor drinking a particular brand of beverage. 

5. Public Service Advertisements (PSA’s)

They are government aided, non-profit advertisements that educate and aware the audience about social issues rather than selling a product.

Advantage: Builds social responsibility and awareness for the audience 

Example: Awareness advertisements on smoking and how it is injurious to health. 

6. Sponsorship Identifications:

These are very short ads that run for 15 to 20 seconds before a TV show begins to show brand association.

Advantage: They create a quick glance for the audience about the ads and create a lasting impression. 

Example: This show is brought to you by KAG tiles. 

7. Regional or local TV ads

These are cheaper ads that are telecasted only in local or regional TV channels. They only target audiences from a specific region. 

Advantage: They become popular among the specific region. 

Example: A jewellery shop that promotes festive offers in that particular region. 

8. Political Advertisements 

During election season and campaigns, political leaders use TV ads to promote their policies, manifestoes and the leaders to vote. 

Advantage: It creates a strong influence on the public and creates mass reach campaigns.

Example: Ads showcasing a story plot asking the viewers to support and vote for that party candidate.

9. Animated Advertisements 

These ads use animated visuals rather than live-action footage making them more attractive and memorable.

Advantage : They are attractive and remain the memory of the audience. 

Example: The animated mascots and images for Nipo Paints.

10. Promotional Teasers

Short ad forms that promote a TV show,  or launch a show. They also showcase countdowns and sneak peaks. 

Advantage: They create a sense of curiosity among the audience about the upcoming show.

Example: A specific brand sponsors the teasers for an upcoming reality show.

Why choose Ztrategize?

For companies aiming to elevate their market presence within Chennai or a nation-wide reach, choosing a top ad agency in Chennai can make a huge difference. Ztrategize, the best ad agency in Chennai brings together creative talent and market insights to craft attractive and engaging content that promises the clients needs and expectation and growth. 

Benefits of working with our top ad agency in Chennai

• Creative Excellence 

• Technical Quality 

• Tracks performance 

• Integrated marketing 

  
  

Advantages and Limitations of TV Advertising

While television advertising is impactful, it is not without its challenges.

Advantages:

• Wide reach and high audience impact

• Combines both audio and visual factors

• Builds strong brand image and trust

• Suitable for storytelling and creativity

Limitations:

• High cost of production and airtime

• Limited attention span of today’s viewers

• Possibility of channel switching during ad breaks

• Emerging competition from digital platforms (OTT and YouTube ads)

Final Thoughts 

With the emerging OTT, cable streaming and smart TVs, television commercials have evolved to extend themselves to digital ads. Moreover, audiences expect the advertising to be engaging, entertaining and relatable to them in certain cases. Such story driven and emotionally relatable ads still hold a position in the heart of the audience. This is done through the use of QR codes or reference to social media handles that bridges the traditional ads with the digital engagement. Whatever your target be, joining hands with the best advertising company in Chennai, Ztrategize ensures your television ads are strategic, audience-driven and creative.