The Challenge

Custom Gait, a brand under the legendary American Orthocare Pvt. Ltd., has been a

name of relief since 1955 — silently crafting orthopedic footwear that changed lives.

But now, they were ready for something more.

They wanted to step into the UAE with their own clinic, under the name Custom Gait — to

reach people in pain, not just as a manufacturer, but as a brand with a soul.

They had the legacy, the expertise, and the intent.

What they needed was a voice. A story. A brand identity that people could emotionally

connect with.

Our Solution

From the very first meeting with founder Mr. Azam Syed, we saw not just a business — but

a mission. That energy shaped everything that followed.

● Conducted in-depth R&D and emotional surveys — understanding the daily life

and pain points of people suffering from orthopedic issues

● Built a brand strategy from scratch — tone, archetype, purpose, culture

● Designed their visual identity using color psychology that resonates with healing,

trust, and movement

● Captured the soul of the brand through its people — telling stories from inside the

factory floor, highlighting the workers who build each shoe with purpose

We didn’t just talk about pain.

We made space for the emotion after the pain is gone — the smile, the comfort, the first

painless step.

The Results

● ✅ The brand gained instant awareness and connection in the UAE market

● ✅ Stories of their purpose-driven craftsmanship resonated with audiences

● ✅ People didn’t just see a shoe — they saw hope, healing, and humanity

● ✅ Early conversations and referrals started flowing through emotional recall

● ✅ A strong, emotionally rooted brand identity was born — ready to scale

Our Differentiator

Where others focused on trendy models and price battles, we focused on human truth:

● Every foot is unique

● Every pain is personal

● Every pair is custom-made for the one who wears it

● And the moment someone wears it for the first time — they should never feel alone

in their pain again

We didn’t market shoes.

We marketed relief, trust, and transformation.

Client Testimonial

“You understood our purpose better than we could explain.

You’re not an agency — you’re family now.”

The founder called us his sons and daughters.

That’s the highest testimonial we could ever receive.

Key Takeaway

Custom Gait isn’t just a shoe brand. It’s a promise.

To walk beside you — from pain to peace.