The Challenge

Repairaa wasn’t just a startup — it was the dream of two founders with 40+ years of

combined experience in building maintenance, repair works, and structural expansions.

But when it came to creating their own brand, they felt stuck:

● No clear brand name

● No defined identity or positioning

● No direction on how to communicate or grow in a competitive market

They needed more than just a logo — they needed a soul for their brand

Our Solution

We began with a deep discovery session and transformed ambiguity into clarity.

● Defined the Golden Circle – Why, How, What

● Crafted their Mission, Vision & Purpose

● Identified target audience segments with real personas

● Chose a brand archetype that aligned with their emotion-driven service

● Developed a tone of voice that speaks care, confidence, and empathy

● Positioned Repairaa as a “psychiatrists for buildings” — treating homes, not just

repairing them

● Delivered their brand name, tagline, logo, identity, and website — all rooted in

psychological storytelling

The Results

● Brand strategy, identity, and website delivered within a month

● Strong brand name ("Repairaa") established in the market

● Leads started flowing in from month one

● Human-centric messaging connected deeply with distressed homeowners

● Brand became instantly memorable and emotionally resonant


What Made Us Different

While competitors promised patchwork fixes and low prices, we redefined the narrative:

● Focused on the emotional pain of watching a home decay

● Positioned the brand around trust, permanent solutions, and psychological

safety

● Helped them win hearts before contracts — and that made all the difference

Client Feedback

The client is thrilled — not just with the outcome, but with the journey:

“We didn’t feel like we were working with an agency — it felt like we were

building this together.”

They’ve already begun referring us to others and are walking the path of brand-building

with renewed clarity. And we’re walking with them — every step of the way

Takeaway

Repairaa isn’t just a repair company — it’s a feeling of relief, of finally being heard,

and of getting a lasting solution.

And that’s the kind of brand we helped bring to life.