The Challenge

With over 15 years of industry experience, The Plank Interiors & Architects had the vision,

the talent, and a solid sales team. But one crucial element was missing: a strong and

consistent flow of qualified leads.

Despite their credibility, their online presence wasn’t translating into business — and their

growth had plateaued.

The Solution

Instead of pushing for paid ads like most others in the space, we took a strategic,

organic-first approach:

● SEO Deep Dive: We optimized their site for a wider range of keywords — focusing

initially on long-tail search terms that matched high-intent queries.

● Within just 3 months, we ranked them in the top 3 positions for multiple relevant

keywords.

● We then narrowed focus to short-tail keywords to scale visibility and reinforced their

Google My Business presence.

● This led to a steady stream of high-quality leads that converted — without ad

spend.

The Results

● First-page keyword rankings within 3 months

● 5x return on investment through organic leads

● Higher lead quality and conversion rate

● Reduced dependency on ads — saving long-term marketing costsOur Unique Edge

While most competitors in the interior design niche were pouring budgets into Google and

Meta ads, we played the long game — organic SEO with long-term ROI.

● Our client spent far less than their peers

● Achieved better cost-to-lead efficiency

● And most importantly, built sustainable inbound lead systems

Client Feedback

The client once switched to a cheaper agency for two months.

The result?

A sharp drop in traffic, leads, and trust.

They came back — and that spoke louder than words.

We’re now back with them, rebuilding their sales funnel with consistency and clarity —

because in organic marketing, consistency is everything.

Key Takeaway

Sustainable growth doesn’t come from shortcuts.

It comes from building visibility, trust, and authority — one keyword at a time.