Promoting Non-Invasive Heart Care in a Surgery-Focused World

The Challenge

Oxymed Hospital, established in the early 2000s, is a pioneer in non-invasive heart

treatments using advanced technologies like EECP, HBOT, and more.

They were delivering exceptional outcomes for their patients — but there was a serious gap:

People simply didn’t know these treatments existed.

Despite their credibility, awards, and results — public awareness around non-surgical

options was low. And in a market that associates heart care with surgery, Oxymed needed a

new kind of marketing — one rooted in education and trust

Our Solution

We focused on what mattered most — awareness.

● Revamped their website and narrative to highlight their story, innovations, and

medical excellence

● Showcased their awards, recognitions, and success stories — turning credibility

into visibility

● Launched a World Heart Day campaign offering heart tests starting at just ₹1999

(₹4999 with CT Angio)

● Designed a lovable heart-shaped mascot and ran emotional video ads highlighting

the 7 major risk factors for heart attacks

The idea was to get people thinking about their heart before it’s too late

The Results

The campaign caught fire in Chennai:

● Huge crowd interest● Selfies with the mascot flooded social media

● Families came together, discussions around heart health went up

But here’s the twist — while we aimed to drive test bookings, that didn’t happen as

expected.

What happened?

● We sparked awareness.

● Two months later, people returned — not for tests, but for non-invasive treatment

like EECP when real issues arose.

● We repositioned prevention as an option, not a push — and that built long-term

trust.

How We Stood Out

In a market flooded with “cut-and-cure” narratives, we did something brave:

● Told people: “You don’t need surgery right away.”

● Educated them on alternatives that heal without the knife

● Focused not on fear — but on possibility and peace of mind

That’s how Oxymed started becoming a beacon for those seeking a second opinion.

Client Feedback

“At first, we were frustrated — but then we saw the bigger picture.

This wasn’t a failed campaign. It was a delayed success — and a crucial

learning curve.”

Despite initial disappointment, the client saw real-world ROI — in awareness, footfall, and

referrals.

They’ve since referred other hospitals and doctors to Ztrategize, trusting us to guide their

story too.Key Learning

In healthcare, prevention doesn’t always convert immediately — but awareness lives

longer.

Sometimes, the biggest ROI comes not from action, but from belief — and being

remembered when it matters most.